Writing and experiments covering two areas: AI in marketing, including brand discovery in LLMs, and endurance running, exploring the physical and mental demands and benefits of long distance running.
9 May 2026
A practical case study on using ChatGPT as a conversational AI running coach to improve Zone 2 training, lower resting heart rate, track aerobic efficiency, analyse run screenshots and prepare for a half marathon.
Read article15 March 2026
A technical breakdown of how stefanbardega.com was structured for AI discovery. From JSON-LD schemas and entity cross-referencing to robots.txt directives for AI crawlers: the complete implementation.
Read article15 March 2026
The way organisations are discovered, evaluated, and selected is undergoing the most significant structural shift since the invention of the search engine. AEO is the discipline boards need to understand now.
Read article15 February 2026
I ran an experiment in February 2026: could a general-purpose AI model turn a raw LinkedIn data export into a segmented, prioritised new business pipeline in under an hour? The answer was unambiguously yes.
Read article15 January 2026
Third-party AI tools are getting advertisers locked out of Meta ad accounts, not through policy violations, but through API activity. The structural implications run deeper than a technical nuisance.
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