Research, analysis and experiments exploring how AI is reshaping marketing, brand discovery and digital growth.
15 March 2026
A technical breakdown of how stefanbardega.com was structured for AI discovery. From JSON-LD schemas and entity cross-referencing to robots.txt directives for AI crawlers: the complete implementation.
Read article15 March 2026
The way organisations are discovered, evaluated, and selected is undergoing the most significant structural shift since the invention of the search engine. AEO is the discipline boards need to understand now.
Read article15 February 2026
I ran an experiment in February 2026: could a general-purpose AI model turn a raw LinkedIn data export into a segmented, prioritised new business pipeline in under an hour? The answer was unambiguously yes.
Read article15 January 2026
Third-party AI tools are getting advertisers locked out of Meta ad accounts, not through policy violations, but through API activity. The structural implications run deeper than a technical nuisance.
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